1. 3AW Dominate Melbourne
3AW have had a huge survey with audience increases in every day part and across the weekend. Notably, Ross and John dominated breakfast in Melbourne with a huge 21.2 percent market share. A call for celebration as this marks 124 surveys at the top for the duo.
On the flip side Macquarie’s other Victorian export Talking Lifestyle has almost fallen off the survey charts. Only just registering enough listeners to be included in the People 40-54 (0.1) and People 55-64 (0.4) markets. All together they hold a 0.5 percent market share (All People 10+).
From a network management perspective, is it time to panic? The station was always going to drop when they re-branded, but it is hard to say whether the station will recover. Alternatively, the advertorial segment style of the station may prove to be valuable to Macquarie and advertising partners in other formats and on other platforms. Namely, using advertorial material heard on air for podcasting and sharing on social media.
2. Another lead change for Melbourne FM Breakfast
Fox FM clapped back this survey with Fifi, Dave, Fev and Byron registering 8.6 percent of the market. The 2.2 percent jump isn’t surprising given SCA’s long term position and performance in Melbourne. Kiis 101.1 also jumped to hold 7 percent, while Nova 100 and Smooth 91.5 will be disappointed with a 0.8 percent drop on both networks. 3 survey’s in and 3 changes to the number 1 FM station!
3. Smooth 93.5 looking stable in Sydney
Heading north though, Smooth 93.5 continues its impressive form, holding 11 percent (People 10+ M-F). The network is now only 1.1 percent behind 2GB in the chase for #1 overall.
In FM breakfast however, Kyle and Jacki’O have yet again come out victorious, while 2DAY FM have slipped to a mere 3.1 percent audience share. Em and Harley’s breakfast show on 2DAY isn’t a bad one, but there are a lot of great shows with loyal audiences within the Sydney market, which makes it incredibly difficult to establish new talent combinations. Unfortunately, for Em and Harley, it doesn’t look like they’ll be able to make a huge ratings impact this year.
By Survey 4, we would expect to see some stable patterns for the remainder of the year. Be sure to subscribe and stay up to date.
All statistics in this article are based on *GFK radio survey 3 2017, which is the independent research body responsible for analysing many metro radio markets in Australia.